Chablé Hotels, the renowned Mexican ultra-luxury boutique hotel chain, sought a visual transformation to reflect its focus on the values and concepts of the new wellness-based luxury. As an agency, we are proud to have created exceptional pieces for their sales material and brand awareness, with the objective of positioning Chablé Hotels as the undisputed leader in the ultra-luxury boutique hotel market.
Our team strived to provide a visual representation and narrative that conveyed the brand’s excellence and sophistication.
In our work as an agency, we immersed ourselves in the values and approaches of the Chablé Hotels brand to develop concepts and designs that conveyed its unique essence. Our team of copywriters was in charge of capturing these elements in the content, establishing an authentic connection with the history of the region, and from design to content, we made sure that each element reflected the new visual line of the brand, based on the sophistication, tranquility and balance that the new luxury represents.
Our main goal was to create an innovative and unique experience that captured the values of Chablé Hotels in an impactful way. To achieve this, we adopted our usual approach, starting by defining the brand’s overall positioning and telling its captivating story through distinctive attributes and diverse narratives.
We explored different aspects of Chablé Hotels, from gastronomy to romance, weddings and experiences, to capture the full essence of the brand. In this new phase, we expanded the color palette, adding sophisticated tones to convey the exclusivity and luxury that Chablé Hotels offers its clients. The typography was carefully selected to reflect the elegance and exceptional quality of the brand.
Each piece created became an opportunity to communicate the values of Chablé Hotels in an impactful way. From sales materials to digital promotions and visual proposals for golf carts and bicycles, we ensured that each element conveyed the sophistication and commitment to excellence that defines the brand.
In addition to the positioning strategy, we created sales presentations, marketing plans and promotional materials for the sales team. We worked together with Chablé Hotels to develop a new text for their website and a new corporate level design that offered an innovative and unique digital experience, focused on a refined style line, with simple and elegant forms that prioritize usability and good user experience.
In addition, we created vibrant collateral materials and visual elements, such as engaging videos, to promote special events and highlight the brand in an impactful way.
Our goal was to capture the essence of Chablé Hotels and present it in a compelling way through different communication channels. We are proud to have collaborated closely with Chablé Hotels in the development of a comprehensive strategy that highlights its history and values, while creating a lasting impact on its target audience.
We have achieved a clearer, more intuitive and user-friendly interface, with a more pleasant and satisfying user experience. In addition, we have optimized the navigation and structure of the site so that users can find the information they need more quickly and efficiently. As a result, we have seen an increased conversion rate and higher user retention.